Search Engine Optimization 


Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

Search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field. Search engines perform several activities in order to deliver search results such as crawling, indexing, processing, calculating relevancy & retrieving.

SEO on Organic or paid ?
There are two types of web search results such as,

• Organic search results 
• Paid search results 

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWord.

How does Search Engine Marketing achieve this?

This is where SEO can be a kind of bit confusing as there is no single, comprehensive approach that works for every website. As every company has unique success with SEO requires that an Internet marketing solutions company draft a unique strategy for each client. There are no shortcuts and better rankings are achieved in weeks not days but if done properly, SEO will transform a website into a powerful web presence that creates energy about your goods & services & engages your target audience.
To achieve this SEO services firms will employ a combination of the following SEO practices and more:

• An SEO Strategy : SEO analysis of your site conducted by an experienced SEO advisor to identify opportunities for improvement and devise a comprehensive approach that will get results. 
• Keyword Research : Thorough research of your industry and identification of which keywords and phrases will achieve the best results. 
• SEO Copywriting : Content optimization using your keywords and phrases in the pages of your site to achieve higher ranking. 
• Link Building : The process of creating inbound links to your website which allows your site to achieve a higher ranking. 

These are the main aspects of an effective SEO strategy but there are some kinds of more methods that can be employed to help your site achieve a higher search engine ranking.




Thank you.